I help organizations turn emerging technologies into business value — through aligned roadmaps, partnerships, and scalable innovation ecosystems.

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Many innovation efforts get stuck long before they deliver real-world value. These are the 5 blockers I see most often:

  • Fuzzy problem framing: innovation often starts without a sharp understanding of the real-world problem, who faces it, and what value a solution brings.
  • No path to adoption: pilots and demos abound — but few initiatives cross the chasm into daily use and scaled value.
  • Misaligned roadmaps: tech, product, and business teams operate in silos, leading to uncoordinated development and missed opportunities.
  • Isolated innovation: without portfolios, processes, or clear KPIs, innovation efforts stay stuck in corners of the org — never maturing into repeatable capability.
  • Underused partnerships: valuable ecosystems and partners are overlooked or inconsistently engaged, limiting speed, reach, and co-creation potential.

These blockers reflect a universal challenge: how to balance today’s business with tomorrow’s innovation. As Stanford’s James G. March put it:

‘The basic problem confronting an organization is to engage in sufficient exploitation to ensure its current viability and, at the same time, devote enough energy to exploration to ensure its future viability.’

My services are built around helping organizations do exactly that — by aligning teams, roadmaps, and ecosystems to make innovation stick.

Services

Here’s HOW I support innovation efforts that aim for real-world adoption and lasting value:

Delivery truck

#1

Opportunity Discovery & Customer Validation

Many innovation efforts begin with vague assumptions about what the market needs — leading to wasted resources and slow traction. I help organizations uncover real opportunity by identifying meaningful signals, validating them across the value chain, and cutting through the noise of hype and generalities. Together, we explore unmet needs, emerging trends, and plausible future scenarios — translating them into actionable insights that guide strategy, product direction, and ecosystem positioning.

#2

Innovation Pilots & Adoption Readiness

Testing new ideas in real-world conditions is one of the hardest phases in the innovation lifecycle. I lead early-stage initiatives that validate assumptions, uncover adoption barriers, and assess feasibility in live environments. These pilots are designed to generate actionable learning while minimizing risk, helping teams move from exploration to informed execution. I often operate outside traditional business units — supporting market entry, new vertical exploration, or cross-functional growth projects.

Corporate Analysis

#3

Technical Assessment & Partnership Mapping

Filling capability gaps — whether technical, operational, or strategic — requires more than intuition. I help organizations make grounded decisions on whether to build, partner, or acquire. I help assess these options by combining my corporate development experience with hands-on technical insight. I support decision-making by evaluating emerging technologies, identifying relevant partners or acquisition targets, and mapping how external capabilities align with strategic goals. When needed, I also provide technical due diligence and support early-stage partnership design.

#4

Ecosystem & Portfolio Design

Too often, innovation lives in disconnected teams, one-off initiatives, or temporary task forces. I help organizations embed innovation into their core — with portfolios, governance, and practices that scale.

I draw on frameworks like The Lean Startup and The Corporate Startup, but always adapt them to your specific context, product landscape, and organizational structure.

Case Studies

Integrating Geospatial Intelligence and AI agents into a Travel Agency’ Digital Strategy

Tasked with enhancing a digital strategy (apps, websites, paper maps) for a travel agency, I developed a strategic roadmap for incorporating geographic data—maps, points of interest (POIs), and routes—into their digital channels. This included refining their GTM strategy and identifying key integration opportunities to create a seamless, data-enriched user experience, positioning them for long-term competitive advantage. This included working towards a longer term vision of integrating AI agents for smarter searching and automated booking.

Driving AI Innovation in Autonomous Mobility Research

Collaborating with a leading technical university, I played a key role in securing consortia partners for a research initiative focused on self-driving vehicles and Mobility-as-a-Service (MaaS). My contributions spanned from identifying industry partners with real-world use cases to structuring the project proposal, defining the financial framework, and developing a comprehensive dissemination plan. This strategic approach positioned the university’s research at the forefront of establishing an ELSA Lab (Ethical-Legal-Societal Aspects).

Pivoting Strategy for an Automotive Mapping Startup

Supporting a startup specializing in mapping solutions for automotive clients, I facilitated a strategic pivot to align with both customer needs and investor expectations. I designed and led a targeted workshop covering customer pain points, value proposition refinement, business model adaptation, product and IP strategy, and necessary investments. The insights gained were synthesized into a revised business plan, resulting in an adapted go-to-market (GTM) strategy and a favorable reassessment by investors.

Transforming Market Intelligence Through AI-Driven Data Solutions

In an internal initiative, I led the development of a dynamic market intelligence platform for the AD/ADAS supply chain. By structuring extensive market research data into a graph database and integrating it with a chat-based AI interface, I enabled seamless data accessibility. This innovation improved strategic decision-making capabilities and enhanced the organization’s ability to navigate the evolving landscape of autonomous driving technology.

Facilitating Market Expansion Through Strategic Joint Ventures

For a multinational leader in ADAS V&V, I spearheaded the exploration of a joint venture (JV) in a high-growth geographical market to expand the reach of their core service: critical scenario simulation. Leveraging both primary and secondary market research, I applied strategic frameworks to identify the best-fit local partners. Through a rigorous SWOT analysis, I refined an initial partner candidate list down to a highly qualified shortlist. This strategic approach provided the client with a strong foundation for the next phase of JV discussions.

Unlocking Scalable Growth for Fleet Management Software

A mid-sized fleet management software provider faced stagnation, with early-stage products failing to meet projected growth figures. Engaged to diagnose and resolve the challenge, I conducted an in-depth assessment of their market positioning and business models. Through this ongoing engagement, I identified eight high-impact growth strategies designed to elevate the company within the value chain and significantly boost revenue potential.

How I work:

My approach is shaped by 30+ years of working across software, product, corporate development, and startup innovation. I’ve been inside the machine — building, scaling, and integrating innovation — not just advising from the outside

What sets me apart is the way I connect technical depth with business strategy, and visionary thinking with operational pragmatism. I don’t stop at concepts — I work with you until the idea is validated, adopted, and delivering value.

Here’s how that approach comes to life in my work with clients:

  • Experience

    With over 30 years of experience across software development, systems architecture, product strategy, and corporate development, I bring both technical depth and business fluency. I’ve worked across functions and levels — including advising C-level leaders — always asking the questions that drive sound, forward-looking decisions.

  • Focus

    I work within a clearly defined set of markets and services — allowing me to continuously refine and deepen my impact. Each new project builds on hard-earned lessons from earlier ones, creating cumulative value that benefits every client I work with.

  • Outcome-Oriented

    Every engagement begins by clarifying the outcome that matters most. I focus on uncovering the problem behind the problem — listening closely and working backwards from the result that creates real value for the client.

  • Network

    Over two decades in automotive and intelligent mobility — and more recently, in adjacent sectors like robotics and intralogistics — have given me access to a broad network of partners, suppliers, and innovators across the value chain.

  • Pragmatic

    I take a hands-on, down-to-earth approach — with a strong bias toward action and results. While I draw from Lean Startup and other proven methods, I never follow them blindly. Every engagement is tailored to what actually solves the client’s pain points.

I'm looking forward to get in contact with you:
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